Professor Smith

Coffee Industry Consulting

The Business Behind the Brew

Two decades of real-world coffee experience — now in your corner.

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What We Do

Consulting built for the coffee industry

Every coffee business is unique. Brice brings two decades of hands-on experience — as an owner, a country general manager, and an operator — to help you build a business that actually works.

01

Operational Flow

From bar layout to staffing models, we map and optimise every touchpoint in your daily operation — reducing waste, improving speed, and building a team that runs like clockwork.

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02

P&L Management

We translate your numbers into decisions. Margin analysis, cost-of-goods deep dives, and labour modelling that turns your P&L from a report into a roadmap.

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03

Franchise Consulting

Having managed Gloria Jean's Coffees across an entire country, Brice knows what it takes to build franchise systems that scale without sacrificing the quality that built your reputation.

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04

Wholesale & Roaster Strategy

Pricing structures, account management, and growth planning for roasters and wholesalers looking to build sustainable B2B revenue alongside their retail presence.

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05

Staff Training & Development

From barista skills to shift leader development — we design training programmes that build technical excellence, service culture, and the team confidence that reduces turnover and raises the bar on every shift.

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Staff Training & Development

Your team is your most valuable asset.

Great coffee is made by great people. We design and deliver training programmes that go beyond the basics — building the technical skill, hospitality mindset, and team culture that keep staff engaged and customers coming back.

Barista & coffee knowledge programmes

Supervisor and shift leader development

Onboarding frameworks and training manuals

Culture-building and staff retention strategies

Brice Smith — coffee industry consultant

About Brice Smith

Two decades in the cup. Now in your corner.

Smith has lived the coffee business from every single angle — founding his own company as well as spending nearly two decades running international coffee companies. He's built teams, managed P&Ls, navigated franchise systems, and developed products from scratch. Now, through Professor Smith.org, he brings that hard-won experience directly to independent operators, franchisees, wholesalers, and roasters who deserve the same strategic clarity the big chains take for granted.

Academic Research

Scholarly research within the field

Brice's consulting practice is grounded in rigorous research. His published academic work bridges real-world coffee and hospitality operations with evidence-based frameworks.

Journal article

February 2026

Knowledge Commons

Closing the value proposition gap. How food and beverage proprietors can leverage intangible assets for value co-creation: An S-D logic approach framework for rural tourism based economies.

This paper explores how food and beverage proprietors in rural, tourism-dependent economies can leverage intangible assets to enhance their value proposition. Adopting a Service-Dominant (S-D) logic approach, the study presents empirical findings from the operational revival of a retail café and creamery over two consecutive seasons.

Read full article DOI: 10.17613/najkh-db136

Pricing

Transparent rates for every size of business.

Corporate & Franchisors

Call for appointment

Tailored engagements for corporate groups, franchise networks, and multi-site operators. Scope and pricing are agreed upfront after a discovery conversation.

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Independent Cafés, Roasters & Hotels

US$100

per hour

Practical, hands-on consulting for small and medium operators who need real answers without the corporate price tag.

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Micro-enterprises

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Watch & Follow

More ways to learn

YouTube

In-depth video breakdowns of coffee business strategy, P&L walkthroughs, and operator interviews from Brice's two decades in the industry.

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Facebook Community

Join a growing community of coffee operators sharing wins, asking questions, and supporting each other — moderated by Brice.

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LinkedIn

Follow Brice on LinkedIn for industry insights, consulting perspectives, and updates on new research and podcast episodes.

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